---
title: Bano News | Erwin Balkema (2)
description: Erwin Balkema is CEO of Bano Event Technology. He helps organisations with event technology, audiovisual production, exhibition stands, livestreaming and hybrid events. Together with the Bano team, he supports business events, exhibitions, conferences and technical productions where reliability, preparation and a strong visitor experience matter. (2)
---

# Erwin Balkema

#### Erwin Balkema is CEO of Bano Event Technology. He helps organisations with event technology, audiovisual production, exhibition stands, livestreaming and hybrid events. Together with the Bano team, he supports business events, exhibitions, conferences and technical productions where reliability, preparation and a strong visitor experience matter.

<https://www.bano.nl/en/author/admin/page/www.bano.nl?hsLang=en> <https://www.linkedin.com/in/ebalkema/>

<https://www.bano.nl/en/trends-corporate-events-industry>

## [Discover the 6 trends for the corporate events industry here](https://www.bano.nl/en/trends-corporate-events-industry)

Door [Erwin Balkema](https://www.bano.nl/en/author/admin) | 11-jan-2023 9:29:56

Over the past two years, we have made a U-turn from ‘on site’ to ‘from home’ and have...

[ Lees meer ](https://www.bano.nl/en/trends-corporate-events-industry)

<https://www.bano.nl/en/road-map-for-your-event>

## [The perfect event script for your event](https://www.bano.nl/en/road-map-for-your-event)

Door [Erwin Balkema](https://www.bano.nl/en/author/admin) | 22-apr-2021 15:31:54

You are busy preparing for your event. Everything has to be arranged. How should that go...

[ Lees meer ](https://www.bano.nl/en/road-map-for-your-event)

<https://www.bano.nl/en/-blog-hybrid-events>

## [Hybrid events](https://www.bano.nl/en/-blog-hybrid-events)

Door [Erwin Balkema](https://www.bano.nl/en/author/admin) | 22-apr-2021 15:29:42

Hybrid events will become indispensable in the future. Taking digital developments. But right...

[ Lees meer ](https://www.bano.nl/en/-blog-hybrid-events)

<https://www.bano.nl/en/how-to-organize-an-exhibition>

## [How to organize an exhibition](https://www.bano.nl/en/how-to-organize-an-exhibition)

Door [Erwin Balkema](https://www.bano.nl/en/author/admin) | 22-apr-2021 15:23:30

You are planning to organize an exhibition yourself. A huge step, because organizing a fair...

[ Lees meer ](https://www.bano.nl/en/how-to-organize-an-exhibition)

<https://www.bano.nl/en/meet-present-more-efficiently-witch-technology>

## [Meet and present more efficiently thanks to technology](https://www.bano.nl/en/meet-present-more-efficiently-witch-technology)

Door [Erwin Balkema](https://www.bano.nl/en/author/admin) | 22-apr-2021 15:12:10

The era of missing adapters, non-working USB sticks, overloaded WiFi networks and faulty...

[ Lees meer ](https://www.bano.nl/en/meet-present-more-efficiently-witch-technology)

<https://www.bano.nl/en/trends-in-events-2019>

## [Trends in Events 2019](https://www.bano.nl/en/trends-in-events-2019)

Door [Erwin Balkema](https://www.bano.nl/en/author/admin) | 22-apr-2021 14:54:51

Technology is developing at breakneck speed. This is also noticeable in the event industry....

[ Lees meer ](https://www.bano.nl/en/trends-in-events-2019)

<https://www.bano.nl/en/checklist-for-organizing-events>

## [The perfect checklist for organizing (online) events](https://www.bano.nl/en/checklist-for-organizing-events)

Door [Erwin Balkema](https://www.bano.nl/en/author/admin) | 22-apr-2021 14:19:27

Event organization is a real search for the [right location](https://www.bano.nl/en/perfect-event-location) for the event, the decoration of...

[ Lees meer ](https://www.bano.nl/en/checklist-for-organizing-events)

<https://www.bano.nl/en/how-to-organize-a-congres>

## [How do you organize a successful conference?](https://www.bano.nl/en/how-to-organize-a-congres)

Door [Erwin Balkema](https://www.bano.nl/en/author/admin) | 22-apr-2021 10:58:04

There is a lot to consider when organizing a successful conference. It not only takes a lot of...

[ Lees meer ](https://www.bano.nl/en/how-to-organize-a-congres)

<https://www.bano.nl/en/organize-staff-party-10-tips>

## [Organize a staff party: 10 tips!](https://www.bano.nl/en/organize-staff-party-10-tips)

Door [Erwin Balkema](https://www.bano.nl/en/author/admin) | 22-apr-2021 10:34:36

Organizing a staff party has been the most common way to thank your staff for their efforts...

[ Lees meer ](https://www.bano.nl/en/organize-staff-party-10-tips)

<https://www.bano.nl/en/10-trends-in-events-2021>

## [10 trends in events 2021: are you ready?](https://www.bano.nl/en/10-trends-in-events-2021)

Door [Erwin Balkema](https://www.bano.nl/en/author/admin) | 22-apr-2021 10:16:11

Every year there are a number of trends to be seen when it comes to event organization. And this...

[ Lees meer ](https://www.bano.nl/en/10-trends-in-events-2021)

- <https://www.bano.nl/en>
- [1](https://www.bano.nl/en/author/admin)
- [2](https://www.bano.nl/en/author/admin/page/2)
- [3](https://www.bano.nl/en/author/admin/page/3)
- [4](https://www.bano.nl/en/author/admin/page/4)
- [5](https://www.bano.nl/en/author/admin/page/5)
- <https://www.bano.nl/en/author/admin/page/3>

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  "articleBody" : "You are busy preparing for your event. Everything has to be arranged. How should that go during the event? To avoid these problems, drawing up a detailed scenario is a must. You should see a script as a tool. The script allows you to prepare perfectly for your event and the event itself will run smoothly. You never know exactly how an event will go, but you can make a lot of preparations. But what exactly does a good scenario look like? You read it in this blog. What does a script consist of? The script contains three chapters: General Section Overview of tasks and actions (who, what, where) Household information + list of supplies and materials 1. General section The general part of the scenario consists of the contact details of all employees and suppliers involved in the event. Include the names, addresses, contact persons and telephone numbers. Make sure the list is complete so that you can contact the relevant people immediately in the event of an emergency. Also include the core program of the event in the general section. Show here the important parts with start and end times and the place where they take place. 2. Overview of tasks and actions (who, what, where) This part of the scenario is nothing more than a logical summary of all the facts and agreements that have been made for your event. State the following points: Time Place Activity/program element Responsible Comments/Notes The program of your event is the common thread of your script. List all the facts in as much detail as possible. Do not forget to also mention the set-up and breakdown of the event. After all, your event stands or falls with a good, detailed script; so take your time with this. Create your scenario for each supplier. Include points such as accommodation requirements for a location, maps, delivery routes and opening hours for stand builders, furniture suppliers and AV suppliers, etc. 3. Administrative announcements + list of supplies and materials The script is almost ready. This section of the scenario is processed in the appendices. This includes information that is specially tailored to maps, house rules, directions, instructions for use and lists of materials. Start preparing these lists early and keep these lists up-to-date throughout the event preparation process. View the checklist for organizing events here. The process towards the event Track changes/modifications Make sure your playbook is always up-to-date! If changes take place in the program, adjust them immediately in your script. In this way, everyone remains exactly informed about their tasks and you prevent surprises during the event. Scenario as a communication piece The script is the most important communication piece before and during your event. Make sure the scenario is clear and understandable for everyone. The content should be informative and concise so that everyone can enjoy working with it. When you need information about the event quickly, the scenario should serve perfectly as reference work. Communicate about your event script Also, make sure that everyone involved in the event is in possession of the script. Send this at least 5 working days before the start of the event. This way everyone has time to thoroughly go through the scenario and changes can still be made in response to feedback. Make sure you also have some printed versions during the event, so that you can always refer to them. Event script Are you planning to organize an event? Then do this well prepared! A script is indispensable as you will understand later. The use ensures that you will not forget any practical matters. You keep the overview and control. You need a different scenario for each type of event. Everything is coming at you, but luckily you work orderly! Bano takes your event to a higher level Are you afraid that you will forget to include something in your script, which may mean that you will be faced with unforeseen surprises? Hand it over and let the Bano specialists put together a perfect scenario for your event, worked out down to the last detail. This way Bano takes your event to a higher level and there will be no unpleasant surprises in the process prior to the event and during the event. Would you like more information and are you curious about the possibilities? Then contact us without obligation. Our specialists are happy to provide you with the necessary information and are happy to discuss the possibilities. Download the event script here.",
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  "articleBody" : "Hybrid events will become indispensable in the future. Taking digital developments. But right now, the Covid-19 virus is forcing corporate events to be organized in a new form. Our collaboration with the Let’s Get Digital platform enables us to convert the knowledge and expertise that we have built up over time into a beautiful digital environment. From an idea to a WOW event. Offline and online. Would you like to get acquainted with an online event? Register here for a demo event. The Nederlands Oogheelkundig Gezelschap (NOG) congress will take place in MartiniPlaza on 3 and 4 September. Due to the corona virus, the number of physical participants is limited. That is why we helped to transform the conference into a hybrid form!",
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  "articleBody" : "You are planning to organize an exhibition yourself. A huge step, because organizing a fair yourself requires a lot of time and energy. But how much time and energy? Is short, what exactly is involved in organizing an exhibition yourself? A question that we amply answer in this article. This is how you can read about the following points below. The preparation A few weeks before the start of the exhibition A week before the start of the exhibition During the exhibition After the exhibition The preparation Objectives + target group Such as when organizing every event, also applies to the organization of an exhibition that you start by setting clear, achievable targets. What is the reason for organizing the exhibition? What and who do you want to reach? Questions where you need clear answers during the start of the organization. Based on clear objectives and the target group you want to reach / address, then you can shape the rest of the organization. Organization team When organizing an exhibition you always work with the objectives in mind. There are leading for the entire organization and implementation of the project. In order to steer the project in the right direction, it is necessary to put together a perfect organization team. A team with different qualities is an absolute must. Ensure a clear and transparent division of tasks. Budget To determinate the budget for your exhibition is a continuous process. You start by making a rough estimate and then, when requesting the tenders, check whether the estimate is somewhat real. Don’t forget to also include costs for sponsors etc. The budget can always be adjusted over time. Read more about budget DDate and location Choose a date and a location for your exhibition. The most important thing when choosing a date is that you announce it well in advance. Invitees or people who are interested in visiting the exhibition can plan this in their agenda well in advance. Take any holidays into account when choosing a date. Choosing the right location for your exhibition in an important and at the same time difficult task. You have to take into account many factors. Always tune the location to your target group, your objectives, the size of the exhibition and what you want to convey with your exhibition. Make a list of possible locations and visit them all to eventually make a good, informed choice. Don’t forget to also take into account the more practical aspects such as sanitation, electricity supply, number of rooms, possibility for catering etc. Advertisement and marketing Promoting your event is a part that requires a lot of attention. After all you want your exhibition to be well attended and that you attract the audience to be actually be your target group. To realize this you need to think about a good advertising and marketing strategy. Social media has a major role in this. It is the ultimate place to generate fame for your exhibition. Think of platforms as Facebook, LinkedIn, Twitter and Instagram. In Addition, inquire about various media channels such as the local newspaper, websites etc. make sure that all websites around the event are up to date. For the promotion, also think of making brochures, flyers and posters. Give people the opportunity to register online! Organize a exhibition Are you planning to organize a fair yourself? Then you probably realize that there is a lot involved. Objectives, budgets, organization teams, exhibition stands and much more. Do you want to make sure you don't miss anything? Then make the right preparations and make a scenario. With this you prepare yourself perfectly for the fair. A few weeks before the start of the exhibition The weeks prior to the event are the weeks of the final check. Hold a meeting where all those involved in the event are present, both internal employees and suppliers. Check whether everything is well organized with regard to the date, location, staff, suppliers, accommodation, parking, catering etc. Check whether the agreements made so far have been fulfilled and make follow-up appointments for the coming weeks towards the event and the event itself. A week before the start of the exhibition Check the invitations / registrations Check the invitations and the reactions to them. Then make a list of everyone who has registered to get a clear overview of the visitors. Check the location To make sure that everything on site is in great order, you pay a last visit to the location one week before the start of the exhibition. Check whether the room is in perfect order, all the equipment is present and working and also check this for all other facilities. Go through everything with the team, so everyone knows exactly what is expected of them. Don’t forget to also go through the last points with the manager of the location so that everything is clear between you. Prepare a script and send it to everyone involved A good and detailed script is important to have a good organization and course of the event. Set it up a few weeks before the start of the exhibition. In a script you have to include the following points: a telephone list, information about the event and a checklist. A script needs to be detailed, but most of all clear! The script should be understandable for everyone and also easy to handle. Read more about script Telephone list Make sure that the script contains a telephone list with data from all parties (both internal employees as suppliers). State the name, address, phone number, email-address and job description of everyone here. Information about the event The script is actually a reference book of everything that happens on the day itself. WHO, WHAT and WHEN are the key words of the content of the script. Who carries out a certain task? What is the content of that task? When and where does this task take place? All of this is in the script. This way you will eventually get an overview, in chronological order of time, what happens in a day and who’s responsible for it. Continuously update the script so that it is always up to date. Checklist Make a checklist of all materials etc. necessary. Try not to overlook any detail in this. Make sure everything on the checklist is complete and present. This way you will not be faced with unexpected surprises. Final check Make sure that everyone involved is in possession of the script. Send this to everyone a week before the start of the exhibition. This way everyone can read through the script and indicate any missing things, so that they can be adjusted. Everyone has had the time to go through his or her tasks one last time to then shine at the moment supreme. During the exhibition The day itself has arrived. In the composition of the team, a person with ultimate responsibility had been appointed and someone on the day itself acts as a point of contact for visitors and suppliers. Both must ensure that they are accessible to everyone at all times and are prepared to make decisions. These people are crucial for keeping the event running. After the exhibition The period after the event is the time where evaluation takes place. Try to schedule this as soon as possible after the day of the event. Everything is still fresh in the memory. This will benefit the quality of the evaluation. Everything that went well and possible improvements can be taken to a next event. Send a thank you letter and a souvenir to all speakers, suppliers etc. Also place a press release on the used (social) media channels and make a report of the exhibition and send it to the parties involved. Resume As is clear from this article, there is a lot to look at when organizing an exhibition yourself. The most important thing is that your targets are always leading during the entire organization of the exhibition and the day itself. Always try to take this with you when making the choices. Nevertheless, you have to take into account all of the above factors to make the exhibition succeed. Don’t underestimate the entire organization and start on time!",
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  "articleBody" : "The era of missing adapters, non-working USB sticks, overloaded WiFi networks and faulty equipment has come to an end. Thanks to technological developments in recent years, meetings can be much more efficient and you no longer have to worry that your presentation will go wrong due to technical negligence. But which technologies make it possible to meet and present more efficiently? We will give you an answer to that. Get rid of USB sticks! Cloud-based technology The USB stick! Years ago we entrusted all our information to the USB stick. Nowadays we realize that it is very risky to store all our information on that small stick. After all, they are easy to get rid of and can be manipulated quickly, making them a danger to any computer. Instead of the USB stick, use cloud-based technology. With this, the data on the computer and server is continuously protected by backups. You no longer have to manually copy your data to different devices, as you can access your data from anywhere in the world. All you need is an internet connection. This way you never run the risk of losing your data again when working in the cloud. Wireless presentation solutions The time when we showed our presentations using an overhead projector is far behind us. Everyone is now used to laptops, screens and projectors. Unfortunately, using it is not always as easy as you might initially expect. In conference rooms, which are based on wiring, finding the right cable or adapter can be a time consuming process. Laptops have many different video outputs (HDMI, VGA, DVI, Mini DisplayPort, etc.). This often makes it difficult to get started quickly. Wireless presentation technology offers the perfect solution. Current techniques make it possible to connect a laptop with a simple push of a button. Imagine how much time and energy you can save. Barco Clickshare calls itself “The one click wonder” for a reason. Visual playback and AV equipment Having wireless solutions is great, but presentation software and hardware can only work optimally with the right visual equipment. Projectors, 4K monitors, electronic whiteboards and interactive displays can bring thoughts and ideas to life. For team activities, the screen is the platform for real-time, in-depth discussions. People can connect with each other, see each other and increase the meeting experience, without time and location barriers. Unified Communications Another option for meeting and presenting more efficiently is through the Unified Communications system. This system stands for the technical integration of all kinds of communication such as e-mail, instant messaging, web conferences, real-time collaboration, support for mobile devices and integration of telephony. The number of communication tools - hardware and software - currently available is surprising. By investing in a unified communications system, you can create a central location for tools on your network to be accessible from anywhere. This makes communication easier, both inside and outside the conference room. Meeting Room Scheduling Software It can be difficult to have a productive meeting when all meeting rooms in the building are fully booked. By implementing meeting planning software, such as Teem, you can make double bookings a thing of the past. The meeting room software can also help you optimize your meeting rooms. If a large room with a projector is regularly booked by a smaller group of people who never use a projector, or a small room without a projector is always used by a large group that actually needs a projector, then your company could benefit greatly from a package such as Teem. How do I make the right choice? Every investment you make is ultimately intended for the users. It is therefore important to include them in your decision-making process. Everyone wants to have the best technology available for their team (s), in order to positively influence the meeting process. Make the right considerations to make sure the technology will actually work for you. Bano can advise you on this, resulting in more efficient meetings. Based on your wishes, we make a design in which we tailor our ideas to your budget. If necessary, we will also be happy to visit you, to tailor our advice as closely as possible to the space (s) for which you are looking for a solution. Please feel free to contact us to discuss the possibilities. Would you like to get in touch with Bano to look together at the possibilities for your organization? Contact",
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  "articleBody" : "Technology is developing at breakneck speed. This is also noticeable in the event industry. Last year, for example, there were major innovative trends to be seen, which are again being used in the event industry this year. The main recurring trends are the use of event apps, crowd shaping, virtual reality &amp; augmented reality. We have discussed these trends in detail in our Trends in Events 2018 blog. In addition to the recurring trends, numerous new trends are also emerging. In the field of marketing, communication and technology, we will see a lot of different influences in the event industry in the coming year. Do you want to organize a next level event in 2019 or are you already organizing an event? Then make sure that the trends below are not missing: Events with a social purpose. Festivalisation. Bleisure it is! Shorter queues thanks to facial recognition. Gamification. AV-technique Online events -&gt; Read more. Events with a social purpose Sustainability and social involvement are a daily topic of discussion these days. There will be no news broadcast that does not devote an item to either topic. This development also has an impact on the event industry. In recent years, small influences of sustainability have already been reflected in the trends. But with the attention it is getting now, they are topics that need to be integrated into event planning and execution. Influence on the catering When we look at catering, this is the most important part that should be included in the sustainability plan. Points such as recycling, reducing / excluding plastic use and replacing it with paper use and combating waste are currently hot items that need to be addressed. Visitors to festivals and events more or less expect that attention is paid to this. So make sure you include this in your event plan. Durability In 2019, organizations are becoming increasingly aware of the importance of sustainability. Everyone wants to contribute to a better world. We will therefore see this trend in business and live events. For example, there is a lot of attention for no-waste at events and the choice for environmentally friendly locations. In addition, the content of the event is increasingly in line with this Trend in Events. Festivization When we talk about the trends of 2019, we are certainly also talking about the festivization of corporate events, conferences and other live gatherings. A large part of the new generation of entrepreneurs are festival goers and this is reflected in the type of events that are organized. The events are much more dynamic and visitors are treated to a full experience that will be talked about for a long time to come. Engaging audiences, the message that Bano always conveys, is exactly in line with this trend. The organisation It can't be crazy enough, as long as the visitors experience the festival feeling. Plan a part of the program outside and place a large screen so that visitors can enjoy a snack and a drink in the open air and at the same time take in content. Provide unique stands and stage designs with music. You can even choose to engage a live artist. Keep in mind that you want to create an event in which experience is central! A relaxed atmosphere, an environment in which visitors feel free and a varied interactive program, with professional as well as inspiring and surprising elements, are a must. Think in terms of possibilities and not impossibilities! Pull out all the stops to get the most out of your event. The total picture has to be right: from the decoration of the event and the use of AV technology to the catering and the use of music. Recently a nice blog was written about organizing your own festival. This blog answers the question of what to take into account when organizing a festival. Perhaps interesting if you want to capitalize on the current trend. Bleisure it is! Bleisure is a new trend that shows similarities with festivization. Finding the combination between business and pleasure is central to this trend that will definitely take off in 2019. Business meetings are all about goals and deadlines, which are usually quite boring. The participants in these meetings are usually persons with higher positions. But why is the pressure so high and does it all have to be so stiff and tightly arranged? Knowing that every person functions better when there is a healthy dose of pleasure and relaxation ... Bleisure changes course! It's time for something different! VIP lounges, massage salons, spas, bars and relaxation areas find their way into the world of events. Bleisure it is! Of course, the bleisure event stands or falls with the location where it is held. One location pays better than another. When choosing a suitable bleisure location, consider the following factors: safety, costs, accessibility / transport options, climate, cultural impact and accommodation options. Regardless of what kind of event you are organizing, be it a bleisure event or any other type of event, the location where the event takes place can make or break it. The right location has a major impact on getting your message across to your audience. Finding the right location is a nice challenge, as you have to take many factors into account. We have listed these factors for you in this blog. Shorter queues thanks to facial recognition We have seen facial recognition appear cautiously at some events in the past year. The technology continues to develop, which increases the expectations around this technique. It is therefore assumed that this technique will be used more often at events in the future. This technique is already frequently used when checking in visitors. Research heeft has shown that checking in with the help of facial recognition quickly saves about 9 seconds compared to scanning a ticket and printing badges. This prevents long queues and the check-in process will be much faster and smoother. Visitors to your event can easily and quickly register online. All they have to do is send in a good photo of themselves and have a good working WiFi connection. The facial recognition software works with any device equipped with a camera, such as smartphones and tablets. Influence of AVG on the use of facial recognition With the introduction of the GDPR legislation in 2018, a lot has changed with regard to the handling of personal data. Due to this introduction, there are a number of things that you have to take into account when you want to use facial recognition at your event. Because you link personal data to a specific face, you should legally require permission from the participant. To deal with this properly, you will have to include this as a tick in the registration process and clearly state what you are going to do with the personal data. Gamification Not all trends are completely aligned with each other. Where there is often talk of an over digitization of society, whereby personal contact disappears, it is not surprising enough for others when it comes to the development and use of technology. However you look at it; technological developments are going like a rocket and there are plenty of possibilities. This brings us to another big trend that will be seen a lot at events in 2019: Gamification. Gamification is the application of game techniques in a non-game environment. The game elements are used to attract the attention of the attendees of your event, motivate them and enrich their experience. This way you can convey your message in a playful way and let your brand / message experience. A good example of Gamification is the Bano Playseat. Applying gamification to the stock market When you are a participant in a fair, it is always difficult to attract visitors to your stand. A unique stand design is one of the possibilities to attract the attention of visitors. Another cool tool that can help you perfectly with this is the Bano Playseat. This F1 simulator is completely branded in your corporate identity, making it characteristic of your company or brand. While visitors compete with each other to set the fastest time, you as an exhibitor have the perfect opportunity to start a conversation with your visitors. The Bano Playseat AV technology In the event industry, the influence of AV technology on the visitor experience always remains a hot topic. As indicated earlier, 2019 will not only be about deploying new tools and gadgets, but mainly about integrating existing innovations in events. Think of live streaming, virtual reality, augmented reality and the use of event apps. VR and AR, for example, are increasingly used in Powerpoint presentations, in order to take the visitors into an experience that suits the presentation. The use of live streaming during events also continues to increase. The experience is central! In 2019 it's all about one thing: the visitor's experience! All facets discussed above, plus countless other innovative developments, will contribute to this! Professional parties such as Bano are invaluable in realizing the ultimate visitor experience during your event. Are you curious about what Bano can do for you? Please feel free to contact us. Contact Bano",
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  "articleBody" : "Event organization is a real search for the right location for the event, the decoration of the event and all other facets that come with the event. In order not to overlook important matters organically, it is useful to have a checklist. On this page you find a complete checklist that will help you to organize your event. Online events? Read more. Before start A beginner’s mistake is that often made when organizing events is that one immediately switches to the organization. DO NOT! It is essential to start by explaining the idea of your event and what the reason for this was. Next you determine the objectives as specifically as possible. The objectives are leading for your event. This way you start your event by setting specific objectives and your event ends with evaluating your objectives. Also examine the feasibility of the objectives and adjust them if they are not feasible. Next it is important to set the budget for the event. When this is clear, the event can take shape. Determine what kind of event it will be. Do you choose for a business event, live event or conference? Set up a profile of your target group/guests based on the type of event. Make an estimate of the size of the target group. Follow the point below to organize your event from the objectives. Checklist organizing events Formulate your idea Make clear what the reason for the event is Research the feasibility Clearly define the objectives of the event Set your budget What kind of event will it be (business, live event, congress or roadshow)? Identify the nature or character of the event. Compose a profile of the target group/guests Composition organization team A successful event falls and stands with a good organization. This starts with a good composition of the organization team. Make it a diverse team, consisting of people from different departments. This way you create a team that consists of people with different qualities. This will lead to various, unique ideas that will benefit the quality of the event. Set up one main responsible person and one budget manager. Then give each team member a specific task and define the tasks explicitly so that everyone knows exactly what his or her task is. To make the organization clear and thigh, it is necessary to set tight but feasible deadlines. Make sure that the points below are worked out in detail to make the organization team as good as possible. put a team together, consisting of people from different departments and ages to get the broadest possible input of qualities, ideas, etc. appoint one main person. Set up the budget manager Give each member a task and define it properly so that everyone knows who has which task For the member of the team who have visit the location, caterer, etc., compensation must be arranged. Make clear agreements about the tasks to be completed Set tight, but feasible deadlines. Organize or outsource internally You may wish to have the organization of the event organized internally, but the know-how time must be available for this. Investigate whether is it feasible to take the organization of the event internally or whether this needs to be outsourced. If you want to spend it out, see if this is feasible from a budget point of view. Pass on the point below to come to the decision to make the organization internally or outsource. Check whether there is sufficient time in-house to organize the event itself. If this is not the case, spend it on a professional event organizer. Check if it is financially feasible to outsource the organization (or parts thereof) Research if there is sufficient knowledge and internally to organize the event itself Determine whether your company can bear the organizational and the financial risks Determine if you can achieve the efficiency by doing the online participant registration yourself The supplier The big preparatory work is finished, and some form can already be given to the event. Engaging suppliers is a very important link in the entire organization process. Do good research on the suppliers before you enable them. Make appointments with various suppliers for exploratory talks. If these are successful, always ask for quotations so that at the end of the journey you can compare different suppliers based on price-quality ratio. If you are out and want to engage a few suppliers, always make sure you draw up a contract and read the terms of delivery carefully. Prepare a clear budget for this cost item. Always take the following points into account in the process of engaging suppliers. Ask references of suppliers and check them carefully Do your research by visiting trade fairs, reading trade journals and using the internet Make agreements with suppliers for orientation discussions. Request and compare various offers. Prepare a contract and review the delivery terms. Set up a budget Prepare a script Do you want a successful event? Make sure you have prepared a detailed scenario. it must consist of all the point below. The script is a detailed reference book that describes exactly who, what, when. The scenario must be kept constantly up-to-date during the process before and during the event. Do not forget that a phone book must be added to the script. Make sure that everyone involved in the event is in possession of the script and that there are always a few copies on location during the event. Compile a clear-cut scenario in which is included per column: Time place section Responsible for that part/supplier involved Save space for any notes Create a phone book and make sure every team member has it Hold at least one operational meeting where each team member and relevant supplier is present More about script During the event To ensure that the event runs smoothly, you have to do a few tasks during the event. Ensure that one person is in control, one person acts as a point of contact for all suppliers and that you have hosts/hostesses. As an organization you want to create interaction with your audience. The ultimate place for this is social media. Provide updates about the event during the event. In this way you create an interactive platform in which you are in contact with your audience and the public with each other. Every team member has to be in possession of a script One team member is in control The director must be empowered to make decisions quickly. The team member with this function is the best able to switch quickly in unforeseen situations. Set up one person who acts as a point of all contact for all suppliers. Care for hosts/hostesses During the event, provide updates on social media about the course of the event. After As important as the preparation, – and execution phase of the event are, so important is the process of evaluating after the event. The event is still fresh in the memory. Plan the evaluation shortly after the event to make it as effective as possible. In the completion of the event, include all the point below. Give a present as a token of thanks to speakers, artists, suppliers etc. Give or send the guests a lasting reminder of the event. (photo, goody bag) Compose a press release and send it to editor of different media Evaluate the event and update the scenario where necessary for next time. Do not wait too long. The fresher the event is in the memory, the better the evaluation will be Make a final financial report Make a final report of the event and mention this in the newsletter Evaluate by measuring! Calculate your Return on Investment (ROI)! According to Elling Hamso, it is pointless to organize an event without a ‘Return on Investment idea’. The ‘return’ must always yield in a profit in the long term, otherwise it is not a business event. Evaluating is measuring! Always think and organize your event from an objective and archiving that goal. Set this out is a final financial report. In the following video Hamso explains the importance of ROI at events and meeting in a few minutes. A perfect organized event with Bano Is it not feasible internally to organize your vent yourself? Bano is the event organizer that makes your event a great success in a structured way. Do you want to outsource the complete organization or are you curious about the possibilities we offer? Please contact us so that we can find a suitable solution for your situation.",
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  "articleBody" : "There is a lot to consider when organizing a successful conference. It not only takes a lot of time, but often also more money than you think. The guests have high expectations and sometimes pay a lot to attend the conference. It is therefore important to have a solid plan for the organization. The content of the conference is important, but factors such as the location, the speakers and the complete marketing plan also contribute to the success of your conference. Are you planning to organize a conference but you don't know where to start? We help you ensure that your conference makes a positive contribution to your corporate image. Read more about online events What does conference organization entail? A conference is not the same as a successful conference! If you want to organize a successful conference, you need a solid conference organization. This starts with developing a concept for the first meeting and ends after the evaluation of the conference. Without a good conference organization it is impossible to organize a successful conference. Start on time! Organizing a conference is a time consuming process. Everyone is aware of this and yet it often goes wrong on this point. Especially if you want to invite top speakers, we recommend that you book these 6-8 months in advance. In any case, start the preparations about 5 months in advance. Make sure you have a clear and achievable goal in mind, determine your target group and determine the budget. Send the invitations no later than 6-8 weeks before the start of the conference. In this way, you give the invitees ample time to reserve a place in their agenda or, where necessary, to free up time. Involve your target group in the organization Who knows better what your target audience wants to hear than your target audience itself? Make good use of this by involving them in the organization of your conference. Make an inventory of which speakers they attract and which specific subjects they would like to see discussed within the theme. When you organize a recurring conference, a good evaluation can be worth gold. With a good evaluation you can map the positive and negative points of your previous conference and include them in the organization of your current conference in order to take it to a higher level. Good planning is essential We cannot emphasize it often enough: proper planning of tasks and time is essential for the success of the conference. Clearly indicate in the planning who is doing what, where and how. A tight and clear planning prevents a lot of uncertainties. Also make sure that everyone is aware of the other person's duties. This way you know exactly who to contact if you need information or arrange something. A detailed script is essential for good planning. Do you want to know what it consists of and how you can best set it up? Then read this blog. An interesting and varied program You organize a conference for a specific target group. Treat your target group to an interesting and varied program. This means not only a varied program in terms of subjects, but also a program in which a lot of interaction with your audience takes place. In this way, the involvement in your conference will increase and the audience will remain fascinated. The “Catchbox” (a cube of soft material containing a microphone) is an example of a tool that is often used to involve the audience in an interactive way in the congress. Choose a suitable location A conference can be so well put together in terms of program and content, if the conference location is not suitable and does not meet the expectations of the visitors, then you still have a major problem. Therefore, make sure you have a location whose appearance matches the event and which has all the necessary facilities. The location must be functional and at the same time have charm. In addition, it is important to have a single point of contact within the conference center that is easily accessible before, during and after the conference. Do not forget to make good agreements in advance about your wishes in the field of catering, receiving visitors and other relevant matters. How you turn or turn it, choosing a suitable location for your event remains difficult. Take plenty of time for this. Do you want to know how to choose the perfect location for your event? Then read the blog below! Choose the perfect location Use social media Use social media as communication material to promote your conference. It is a nice addition to your communication mix and offers many interesting benefits. This gives you an extra platform to communicate news about your event and to interact with your audience. This way you bring your conference to life and build a relationship with your target group. For example, use a Livewall that shows posts about the conference. Provide good facilities Make sure the facilities are in order. After all, you don't want technology to let you down. Therefore, test your laptop, the sound, the beamer, PowerPoint, microphone and all other technology several times before the conference. That way you leave nothing to chance. A good technical service in the field of AV such as Bano can completely relieve you of this. A perfectly working technique gives your conference power! Contact Bano voor de mogelijkheden Evaluation is the success for your future conference! An often forgotten and underestimated part is the evaluation of your conference. I mention underestimated just as explicit, because a good evaluation can be of great value for your next conference. By properly evaluating you can bring to light the positive and negative points of the previous conference. You can then take this with you in the organization for the next edition. Also try to involve the visitors in the evaluation. 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  "articleBody" : "Organizing a staff party has been the most common way to thank your staff for their efforts for years. But what do you understand by a staff party? Is a fun activity sufficient with a snack and a drink or is there more to it? The impact of a staff party is often underestimated. A well-organized staff party can be very valuable for your company, provided it is well organized. In this blog we give 10 tips that help you organize a successful staff party. Online events -&gt; More information 1. Who do you invite to the staff party? The first question you ask is of course: who do you invite? Of course, the answer to this is: the staff. But do you let the staff come alone or do you also invite the partners? You may think that the partners should not miss out on this experience. After all, the presence of partners ensures that a connection is made between work and the home front of your employees. You can even choose to organize a family day, where the children can also be present. Who you invite to the staff party depends on several factors. The available budget and the size of the party play a major role in this. Map this out carefully and then see what the options are. 2. Organize or outsource yourself? A staff party often arises from a certain thought or vision: a thought about what the staff party should look like this time. This can be based on the corporate culture, direct objectives or the communication policy. As soon as you know who you are going to invite to the party, you can start thinking about whether you want to organize the party yourself or whether you outsource this to an event agency. Both choices have their advantages and disadvantages. Consider the following important points: Do you have the necessary creativity? Do you have enough knowledge to organize it yourself? The amount of time it takes. Available budget. Accountability. 3. Express pride and appreciation The word actually says it all: a staff party is a party for the staff. As logical as it sounds, surprisingly enough it is not approached that way. The party is intended as a token of appreciation and pride towards your team. This is only possible with a worthy staff party! A party that is an extension of the company and where time and energy has been invested. This will also be received in the same way by the staff. Also, don't feel too big to express your pride and appreciation to the staff. Use the right time to get the word out to them. 4. Invest in your team We don't have a budget for that is a frequently used statement for not organizing a staff party. As a company, you can completely miss the mark. A company can only develop and continue to grow if it is able to retain people permanently. People want to be able to identify with something and be part of a larger whole. This starts from within the organization; a success story and a goal for founding the organization. A good story gives meaning and direction. Something people want to be associated with. This ultimately leads to solidarity and pride within the organization. A staff party is an extension of this. A successful, inspiring and high-profile company party should therefore not be seen as a cost item but as an investment. An investment in your team! After all, the staff is the most important capital of your company. When you realize this, you will act accordingly. So make sure you have enough budget and value your team! 5. Organize a staff party with a purpose A staff party is not just a stand-alone event. No, a staff party is more than that. It's actually part of the bigger picture. It could be a cool secondary condition for your business. Invest sufficient time in organizing the party. Think about why you are organizing the party. There is a reason the employees have come to work for you. A good, informal atmosphere or the cool commercial things that the company undertakes are good examples of this. Include this in your staff party; provide a common thread that is recognizable among the staff. Organize a staff party with a purpose! Think out of the box: what are the goals for the coming year or 5 years from now? Can you integrate this into your staff party? Have new people been added to the team or individuals who have performed beyond expectations? Perhaps you could do something with this? A staff party with a clear goal and which has been well thought out is quickly recognizable for the staff. This makes a lot more impression and will be talked about longer than just any party. 6. Save the date! Provide a clear planning for your colleagues / staff A staff party is partly to create solidarity among the employees. This can only be achieved when the vast majority of employees are present. A party with many absentees can therefore never be seen as a success. With a clear planning towards your colleagues / employees you avoid the problem of many cancellations. Therefore, communicate the date well in advance, so that they can take this into account: save the date! Make them curious and encourage participation to get as many applications as possible. Providing and communicating the correct information is very important in this regard. In the period between registration and the actual staff party, provide nice reminders to make people curious and to keep them enthusiastic. 7. A surprising and unique staff party A staff party should not be a boring annual obligation. Thinking up something quickly because you are morally obligated is no longer of this time. Try to unpack and ensure a surprising and unique staff party. Do you not have the budget to organize a big high-profile party every year? Then do a good job once every two to three years. Better once every three years a fantastic staff party that is talked about for a long time, than three times an obvious outing that has zero impact on your staff. 8. Activities for staff party We live in a society that is developing at a rapid pace. People are more critical than ever before and are increasingly demanding. This also influences the organization of a staff party. In the past, a party was understood to mean: socializing while enjoying a snack and a drink, perhaps supplemented with music. Nowadays the cards are shuffled a bit differently! People's expectations are higher and higher. Therefore, think carefully about the activities for the staff party. Make sure they support the party and appeal to the entire target group. After all, you do not want some of the staff to be unwilling or unable to participate. Sometimes it is better to invest in a slightly more expensive activity that proves to be worth the money, than a cheaper activity that nobody gets excited about. 9. Provide variety However logical it may sound: Make sure that there is a variety of theme and activity for each party. After all, you don't want to be predictable for your employees. As soon as the staff parties get boring, you will not achieve the desired effect. So be smart with the organization and take up the challenge with yourself, in order to create that wow-feeling in your staff every year. This can only be achieved with an original, thoughtful and smart idea. For example: one year a sports day, the next year a workshop, Friday drink or a surprising unique activity. Also try to find variety in the location where the party is held. Look for a unique location! A chic restaurant, hotel, party boat or challenging assault course, just to name a few examples. An original location is half the job! Who do you invite? Here too you alternate. One year you invite the partners and the next year you celebrate the party exclusively with the staff. A family day with partners and children is also very good. As a company you show an open and committed character. This is always appreciated. 10. An annual event The staff party is a recurring highlight that people always look forward to. Try to make enough budget available for this, to actually make it a highlight. And preferably annually! As a company, you can show your pride and appreciation to your staff every year and at the same time you can emphasize the togetherness during a great party. The staff party is a valuable event with a lot of meaning for your company. Do you not have the budget to be big every year? Then come once every two or three years with a fantastic staff party!",
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  "articleBody" : "Every year there are a number of trends to be seen when it comes to event organization. And this year they are very special. After an uncertain year for our industry, it is important to look ahead and determine how we will shape the future of events. Because that a lot is possible is something that is certain. We take you into the top 10 trends for this year! Trend # 1: hybrid events will continue to exist Because physical events were almost impossible due to all the measures surrounding the corona virus, many events were forced into an online form. Where we previously paid little attention to, for example, a live stream, online is now where it happens. We already organized hybrid events before COVID-19 emerged in the Netherlands. That is why we know better than anyone that online events are not just a replacement for, but that you can also organize a full-fledged event online. There are also countless opportunities online: Your reach is increased because you are no longer bound by a physical location or a maximum capacity; People can participate in your event from their living room: that means no more travel time! New ways of interaction are possible. Think of polls and interactive sessions. For these reasons, we are convinced that hybrid events can no longer be ignored in our lives. Do you want to know more about hybrid events? Trend # 2: Stand out Another trend we see is that more and more companies are organizing their own event. No longer getting lost in the crowd at an international fair, but building your own brand and brand awareness. A big advantage of this is that you have 100% control over the appearance of your event and the branding. Your audience immediately recognizes that it is about your company and does not have to search between all the stands. This is also very possible online. We also see intermediate forms in this trend. An example of this is that of Kisuma Chemicals. We organized their own event for them in a hotel next to a large international fair. The big advantage of this was that the audience was already on location and could therefore easily participate. Instead of putting money in an expensive booth, you can use your money to decorate your own event. As a result, you are in control of the appearance, the content of your event and which stimuli your audience experiences. This trend was already started by Apple years ago. Trend #3: online networking One of the most important parts of a physical event is networking with other visitors. Many people think that networking during an online event is far too complicated or even impossible. But that's anything but true! Everything you can do offline, you can certainly do online. Online networking is very easy and in some cases can also be a lot more accessible than live networking. Consider, for example, a network carousel: you are linked to another participant every 5 minutes and in this way you speak to many different people. And because it is automated, you only have to wait who will get you. Super handy! Trend 4#: focus on experience What we will grow in comparison to last year is the brand experience during an online event. Because the experience of your participants is perhaps more important at an online event than at a physical event. Because one cannot walk around and cannot taste the atmosphere live, it is really in the details online. Until now, we mainly saw online events in talk show settings or a live stream of the presentations. The focus was mainly on translating the content into an online format. But event organizers are always looking for innovation. In 2021, we will therefore see more ways to create the ultimate experience for online participants as well. For example in the form of audiovisual shows, more interaction options or virtual entertainment. Everything to ensure that your participants feel that they are attending a real event. Trend # 5: complete unburdening From organizing cool offline events to hybrid and online events: more and more companies are bringing their entire event organization to one organization. They want complete unburdening and are looking for a party that was not only very good offline, but who also managed to organize a real WOW event online. From the technical and visual aspects to the perception and experiences for your participants. Also take into account a party that is familiar with setting up the software, the cameras and the design of the decor. Trend #6: growth of all-in-one online event platforms In the past year, a lot has changed in the organization process of an event. For example, we had to deal with online and new equipment and software had to be used. Organizing an online event is different from a physical event. But which event management platform can you best use for those different types of events? At the moment we see that many different tools are used when organizing an (online) event. Mails are sent from Mailchimp, participant registration takes place in Eventbrite, the live stream is often streamed to another platform via Vimeo and a separate voting and feedback tool is also used. All those different software are not very future proof. 2021 will therefore be the year of event technology. We will see new platforms and tools emerge to really unburden organizers. All-in-one platforms that allow you to organize an online or live event from head to tail, without the hassle of extra software or costs. A perfect example of this is Let's Get Digital. Want to know more about this platform? Klik dan hier! Trend # 7: internal communication is becoming increasingly important Due to massive working from home in 2020, many office spaces have been shrunk and meetings have been scrapped. We could also write the physical Christmas or New Year's drink on our stomach. Many companies struggle with employee engagement because they work remotely. That is why it is more important than ever to take internal communication to the next level. We expect to see a significant increase in the number of (online) staff meetings and internal events. Consider, for example, a monthly virtual meetup with the entire staff, where a different department presents goals or highlights each time. Or organize a live knowledge event for your own employees with interesting speakers. In 2021 it is crucial to stimulate internal involvement. And what better way to do that than by meeting regularly? We also wrote another blog [LINK] about keeping your employees engaged! Trend # 8: ROI has never been so easy to measure As an event organizer, you know very well that the ROI of your event is important. But whether measuring the ROI during an offline event is so obvious? We don't think so. There are many ways to measure the ROI for an offline event, but this is often not made transparent. Due to the enormous rise of online events, we can measure ROI more easily than ever. Online has shown us how important the ROI is: we can no longer ignore it. The rise of hybrid and online events provides many ways to collect data and make your event transparent. In this way you can measure which actions your participants take and thus find out better what interests they have. Sponsors can also see exactly how many participants have clicked on their communications or viewed their session. Because all data is collected online, you can also easily display it in a report or dashboard. This makes it even more clear what the ROI of the event is. Trend # 9: experience marketing Many brands and organizations use experience marketing to create an unforgettable WOW experience among their target group and to build a connection with your company or brand. But we will not necessarily see many ways in which this form of brand activation was used in the past in 2021. No Lipton bar or Coca-Cola truck at your favorite festival. No Heinekenplein at that one concert. And that while personal contact is now more important than ever. That is why brands will have to find other ways to create an experience and connection with their target group. We expect to see many more small, local brand activations in 2021. Brands will respond more to relevant niche communities instead of the general public. Both online and offline. Trend # 10: Now is the time to experiment Something the corona crisis has certainly taught us is that nothing is certain. Nothing is self-evident or lasts forever. We have all had to switch very quickly and that in turn has created new opportunities and possibilities. But why not keep experimenting? Not being satisfied with how you are doing now, or permanently changing course, no: experiment! Try things out. What works for your company and what opportunities are there for the taking? Think of webinars, podcast series or videos. Use 2021 to not record anything. No commitments, but falling and getting up just as hard.",
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