From coffee and cake to fully digital environments in the metaverse: the business event sector has undergone quite a transformation. 

And whether a side-effect of a 2-year pandemic or part of the natural course of events, we can’t deny the major changes unfolding in what had always been a fairly simple concept. The possibilities are now infinite – both online and off. 

In this trend report, we explain six trends surrounding these developments. Prepare for the future and stay relevant for your target group. Download and discover:

• How the hybrid event trend will play out in the future
• Why micro events are gaining in popularity 
• What the six trends mean for your business events