JDA Focus Connect | Barcelona

Project summary

Turnkey event production for an international software event

JDA Focus Connect was an international business and software event hosted at the Arts Hotel in Barcelona. Bano was asked to deliver an integrated production package covering the main keynote room, the exhibition foyer and multiple breakout sessions.

The project required more than equipment delivery. The event needed a complete production approach: stage design, audiovisual technology, lighting, décor, staging, sponsor demo areas, IT equipment and technical support across several rooms.

For Bano, this was a clear example of an international event where stand construction, AV rental, system integration and on-site production had to work as one coordinated operation.

The brief

Bano’s brief was to create a professional event environment for around 450 guests. The main programme took place in the Gaudi ballroom, while the adjacent foyer functioned as an exhibition and demo area.

The event had several moving parts: a keynote setup in the main room, sponsor demo kiosks in the foyer, a Genius Bar for JDA solutions, breakout rooms for sub-sessions and a tight build, rehearsal and dismantling schedule.

The challenge was to make all those elements feel connected, technically stable and visually aligned with the key visuals of the event.

Bano’s role

Bano delivered the technical and production setup for the main room, exhibition space and breakout programme. The work combined audiovisual technology, custom stage design, exhibition construction, IT equipment and technical services.

Main room: keynote AV, lighting and staging

The main room was the central point of the event. Bano delivered a complete package for the keynote environment, including AV, lighting, décor and staging.

The stage was custom-designed based on the event’s key visuals. This helped translate the visual identity of JDA Focus Connect into the physical room and ensured that the keynote setting looked intentional, not generic.

For a software event with hundreds of guests, this kind of main room production is essential. Presentations, speaker moments and brand messages need to be visible, clear and supported by a stable technical setup.

Exhibition foyer: demo kiosks and Genius Bar

In the foyer next to the Gaudi ballroom, Bano created an exhibition environment with demo kiosks for sponsors and a Genius Bar for JDA solutions.

This area played an important role in the guest experience. It gave attendees a place to explore solutions, meet sponsors, ask questions and interact with JDA’s software offering outside the main keynote programme.

Bano also supplied the required IT equipment for these demo areas, connecting the physical build with the technology needed for live demonstrations.

Breakout rooms and sub-sessions

Alongside the main room and exhibition space, JDA Focus Connect included several breakout sessions. These smaller rooms required reliable AV support for presentations, discussions and specialist content.

Bano supplied the audiovisual equipment and technical services needed to support these sub-sessions. This helped maintain a consistent level of quality across the event, not only in the keynote room but also in the smaller programme areas.

Planning and logistics

The production schedule was tightly planned. Build-up started on November 2, 2015 at 9 AM. On November 3, the breakout rooms were scheduled for technical handover at 12 PM, the main room at 2 PM and the exhibition area at 4 PM.

The main room rehearsal took place on November 3 from 2 PM to 7 PM, giving the team time to test the keynote setup, speaker flow, content and technical transitions before the live programme.

Dismantling started directly after the event ended on November 5 at 4 PM. This kind of schedule requires clear planning, strong technical preparation and a team that can move efficiently on location.

Why this case matters

JDA Focus Connect is a strong proof point for Bano’s ability to deliver turnkey event production for international organisations. The project combined a main room keynote environment, an exhibition area, sponsor demo points, IT equipment and breakout AV support.

For international clients, that combination matters. It shows that Bano can take responsibility for more than one technical discipline and turn a complex event plan into a practical on-site production.

It also demonstrates the value of experience. Bano used knowledge from earlier JDA events to shape a proven concept and help determine what would work for this event setting.

Relevant for similar projects

This case is especially relevant for software companies, technology brands and international organisations planning an event with a keynote room, demo area and breakout programme.

How this strengthens other Bano services

JDA Focus Connect supports several Bano service clusters because it shows real experience with international event production, software events, demo environments, congress AV, roadshow-style formats and turnkey delivery.

What international clients can take from this case

JDA Focus Connect shows how Bano can support an international client with a complete event environment rather than one isolated technical service.

The project combined design, AV, staging, exhibition build, IT, demo areas, breakout rooms and logistics. That is exactly the type of combination that international teams often need when they organise events away from their home market.

Working with a partner that can connect those layers helps reduce complexity. It also gives the client a clearer route from concept and 3D renders to build-up, rehearsal, live delivery and dismantling.

Typical projects this case supports

A proven concept, adapted to the venue

One of the strengths of this project was the use of earlier JDA event experience. Bano could build on what had worked before and adapt that knowledge to the Barcelona venue and programme.

That matters for international events. A proven concept reduces uncertainty, while the local production plan ensures that the setup still fits the exact room, schedule and guest flow.

From 3D renders to live production

Bano’s turnkey approach included design preparation with 3D renders and practical execution on site. This helped align expectations before build-up and made it easier to move from concept to production.

For clients, this creates a clearer process: they can see the intended look and feel in advance, while Bano translates that design into a physical event environment with the right AV, staging and technical infrastructure.