Case study
Takeda Vienna: international event production where stand design, AV and show control came together
For Takeda in Vienna, Bano Event Technology supported an international event production where stand construction, audiovisual technology, content support and technical direction had to work as one. The goal was clear: create a professional, calm and high-impact environment where Takeda could present its message with confidence to an international audience.
This project shows what happens when event technology is not added at the end, but included from the first design stage. The stand, the screens, the audio, the content flow, the lighting and the technical crew all had one job: support the story, keep the event running smoothly and make the experience feel effortless for the client and the audience.
The challenge: create impact in an international setting
Takeda, a global pharmaceutical company, needed a reliable event production partner for an event in Vienna. The assignment was not just to build a strong physical presence. The real challenge was to create an environment where brand presentation, technology, content and live direction worked together without friction.
In a complex international setting, organisers need more than equipment. They need certainty. They need a team that understands planning, venue conditions, technical details, brand experience and the pressure of a live event. That is where Bano came in.
What Bano provided
Bano supported Takeda with an integrated production approach. Instead of working with separate suppliers for every discipline, the project was managed as one complete technical and creative production.
- International event production in Vienna
- Stand construction and branded event environment
- Audiovisual technology for presentations and live communication
- Stage design and technical planning
- Video and visual content support
- Lighting, audio and display integration
- Technical direction during the event
- On site crew and project coordination
Our approach: one team, one plan, one clear responsibility
For this project, Bano chose an integrated approach. No loose ends, no separate technical islands and no confusion about who was responsible for what. One team looked after the full production process, from preparation to execution on site.
Location visit and technical preparation
The project started with a location visit in Vienna. By seeing the venue in advance, the Bano team could assess the room, audience sightlines, walking routes, technical conditions and practical limitations. This helped create a stage and stand design that worked in the actual space, not just on paper.
Technology that supports the message
The audio and video systems were selected and installed to support the programme, the speakers and the audience experience. The goal was not to make the technology the centre of attention. The goal was to make sure every presentation was clear, every visual was visible and every transition felt controlled.
For speakers, that means confidence. For organisers, it means fewer worries. For the audience, it means they can focus on the content instead of the technology behind it.
Content and visuals with a clear role
Visual content was developed and prepared in close connection with the event setup. This ensured that the screens, presentations and branded visuals strengthened the story Takeda wanted to tell. The content was not treated as a separate layer, but as part of the full event experience.
Technical direction during the live event
During the event, Bano handled the technical direction. From lighting cues and presentation support to video playback and timing, the team made sure the programme moved smoothly from one moment to the next.
This is where preparation becomes visible. Or better said: where good preparation becomes almost invisible. When everything works, the client can focus on guests, speakers and content, while the technical team keeps the show running behind the scenes.
Stand construction as part of the brand experience
The stand was designed as more than a physical structure. It became a branded environment for Takeda, with technology integrated into the build instead of added afterwards. By including AV and cabling in the construction phase, the result was clean, professional and calm.
No unnecessary clutter. No visible technical distractions. Just a well-built environment where the brand, the content and the audience experience came together.
Why this project fits Bano
This Takeda project is a strong example of how Bano Event Technology works: practical, reliable and focused on the full experience. Bano combines stand construction, event AV, technical planning, content support, IT coordination and live show direction in one production team.
That combination matters, especially for international events. When multiple disciplines are managed separately, small gaps can become big problems. When one team understands the full picture, communication is faster, decisions are clearer and execution becomes more reliable.
Whether Bano is working in Vienna, Groningen, Amsterdam or another European city, the principle stays the same: technology should support the people in the room. It should strengthen the message, guide the audience experience and simply work when it matters.
The result
The result was a professionally executed international event where Takeda could present its message with confidence. The stand, AV systems, visual content and technical direction worked together as one production.
For Takeda, this meant a calm and reliable event environment. For the audience, it meant a clear and engaging experience. For Bano, it was exactly the kind of project we believe in: using technology, design and production expertise to help people connect with a story.
Relevant for international event teams
This case is relevant for companies, agencies and event organisers looking for one partner for international event production in Europe. Bano supports corporate events, pharmaceutical events, congresses, product presentations, roadshows and exhibition projects with a practical combination of AV, stand construction, logistics and on site technical crew.
If your event needs to look professional, run smoothly and feel calm for the people organising it, Bano can help bring the technical and physical production together.
